20 Small Businesses to Shop on Amazon for Small Business Saturday – Good Housekeeping

We’ve been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process. Amazon is making it easier than ever to shop small.Now that Black Friday and Cyber Monday are just a few days away, major holiday sales have commenced […]

We’ve been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.
Amazon is making it easier than ever to shop small.
Now that Black Friday and Cyber Monday are just a few days away, major holiday sales have commenced for multiple big-box retailers like Amazon. While Black Friday falls on November 25 and Cyber Monday on November 28 this year, there’s another shopping day in between that should be on your radar — Small Business Saturday.
Created by American Express in 2010, the savings holiday seeks to spread equity and shine a light on small businesses and all they do for their communities. The goal is to bring money into communities across the country and remind people of the joys of shopping small. Many of the brands you see while scrolling social media and even Amazon are qualified as small businesses, too. The e-retailer has ramped up its efforts to champion small businesses on the platform by highlighting those sellers to customers. We took a deep dive into some of the best small business shops on Amazon and found something for everyone on your gift list, from a tabletop fireplace to a stainless steel five-piece cocktail shaker set to a card game that’ll help unpack relationships.

Whether you’re looking to find unique holiday gifts that your loved ones won’t find anywhere else or you’re hoping to help spread equity during the festive shopping season, here are 20 small businesses on Amazon to shop during Small Business Saturday this year:
It all started when Zane Wilemon took a flight to meet Jeremiah Kuria in Kenya. The two formed a powerful friendship, which led to them co-founding Ubuntu Life. The brand creates shoes, bags and jewelry to provide sustainable and meaningful employment for artisans in Kenya. These tote bag comes in multiple colors and incorporates leather, cotton and canvas for a functional and stylish carry-all.
Owned by Stephanie Morimoto and her co-partner Venus Williams, Asutra creates products that help deflate the notion that self-care is selfish. For those who indulge in and enjoy their bath time, the brand offers “scrub the day away” — a body scrub with a refreshing jasmine scent and coarse dead sea salt. The scrub exfoliates skin gently while using ingredients like coconut oil and frankincense for a moisturizing finish.
Designed to help families and couples connect on a deeper level, Unpack That is a “therapy-in-a-box” game that promotes conversation by asking questions. The game comes with 125 prompts and includes four card decks to discuss different aspects of relationships.
This temperature control smart mug can keep your coffee, tea or hot cocoa warm all day, or, keep your water or juice cold. It has a one-hour battery life and a 10-oz capacity. What’s more, Ember impressed our Good Housekeeping Institute pros with its smart app pairing, earning multiple spots in our best heated mugs guide.
Bokksu provides its customers with a taste of Japan without the flight. The subscription box service includes snacks that help introduce customers to Japanese flavors, culture and festivals.
An indoor tabletop fireplace? Yep, it’s quite possible. Colsen manufactures a tabletop fireplace that runs on rubbing alcohol. The contraption is easy to transport and designed for indoor or outdoor use.
Dubbed the “original tastemaker,” Tom Bullock was one of the most influential bartenders from the 1910s and was known for tending the prestigious St. Louis Country Club. This stainless steel essential cocktail set includes a shaker, stirrer spoon, ice tongs, strainer and jigger, inspired by the man himself.
Subscription boxes are a great gift idea for loved ones who you won’t get to see in person this holiday season. This one from Succulents Box comes with four different succulent varieties per month.
Fly By Jing’s Zhong Sauce features ingredients like brown sugar, dried chili pepper, garlic, sesame oil and mushroom powder. The brand, created by Jing Gao, focuses on creating food products inspired by her upbringing in China’s Sichuan Province, melded with her current living in the United States.
When your hair is not working with you, but against you, Tressfully Yours offers a flexible hairbrush to help detangle your ’do. It’s for all hair types and is, in essence, a set of eight individual combs in one.
Created by Taggart Downare, Rollga sells foam rollers, activation tools, resistance bands and other accessories. The Foam Roller Pro is 18 inches long and helps with sore muscle recovery.
Kona reinvented its popular grill mat in a thicker design that’s built to last. Perfect for the grill master in your life, the mat can minimize grease and grime, making cleanup a breeze. Jamie and Jamie Harris started the brand in 2014 out of the couple’s garage, and over the years, the duo has become known for durable BBQ equipment suitable for grill masters and novices alike.
Brilliant or BS? is a trivia game that helps separate the know-it-alls from the liars. Kimelia Weathers Smith was inspired to create the game due to her love for hosting game nights with her friends. The box includes 88 trivia cards from categories like entertainment, food & drink, geography, sports, history, science and tech.
For all the cat lovers out there, The Cat Ladies sells a cute cat grass-growing kit. The kit includes an organic seed mix and comes in an adorable cat mug that serves double duty as both planter and decor. The Cat Ladies claim that this blend adds important nutrients to your cat’s diet including wheat grass, oat, barley and rye, as well as promoting healthy digestion and keeping hairballs at bay.
Organizing your wine collection couldn’t be easier thanks to this wine rack from Mango Steam. It sits on the countertop and can hold up to six bottles at a time.
Verolux offers a whiskey decanter that’s sure to get your guests talking. It’s in the shape of a globe and has continents etched all over, paired with two glasses that have the same design.
This is the perfect gift for the Harry Potter fanatic in your life. The Noble Collection creates gifts from the beloved sagas, as well as other pop culture phenomenons like Jurassic Park, The Lord of the Rings and Game of Thrones. Dobby is a cherished character from the Harry Potter series and will make any little one’s holidays that much more special.
For those moments when you aren’t finishing the bottle, pop on one of these cute beanie wine stoppers. Founded by Oded Friedland, Monkey Business offers lots of giftable items like surf gear, kitchenware and clothing.
If the pattern on this plastic pick designed by African artists doesn’t pique your interest, then maybe it being anti-static will. This afro-pick comb is great for men, women and kids.
Flask-style sports water bottles come in handy when you need a quick drink while working out or when trying to introduce more water into your daily routine. This option from Iron Flask has a 14-ounce capacity and comes with a nifty straw.