30 Aug 2022
The end of the year is a peak season for fashion retailers. To stay ahead of the competition and close the year strongly, here are the five steps you need to address.
Work on your store load speed and security so it can scale and stay stable while handling the increased demands. You can check this with your ecommerce provider; for the last eight years, BigCommerce has boasted a 99.99% uptime and 100% uptime during the Cyber Week.
Test and make sure that your third-party integrations, such as payment solutions, are up-to-date and can support the increased traffic. Don’t add any others at the last minute to avoid potential tech issues.
In line with your efforts on speed and customisation, you should optimise your site search to help shoppers find what they need. The same search data you’re using for SEO can give you a boost with your on-site search. Make sure your website’s search results return accurate products; it will not go unnoticed.
Your online channels should not mean less attention to your potential brick-and-mortar stores. Make sure you are consistent across online and offline channels. Now might be the right time to offer the option to click-and-collect. It will be a much appreciated touch for customers who are wary of excessive packaging.
Adopt additional promotional strategies that engage the customers. You can offer gift cards to upsell at checkout, offer seasonal services such as free gift-wrapping or shipping, or create limited-time offers to add urgency.
Regardless of what you invest in — paid search, emailing, content creation such as blogs featuring how to use your products best — make sure they are all aligned with your strategy so you keep control on your budget while showing off how creative you are.
Now is the time to make sure your ecommerce platform has 24/7 global support, premium security features and industry-leading uptime.
You also need a dedicated support team behind your store to take care of your customers. It will be a busy time and can sometimes get stressful so be prepared to handle any questions and concerns.
Make sure essential information, such as your return policy, is easy to find on your site but also that you can be reached by phone, email and social media — be sure to respond to all inquiries within 24–48 hours.
Overall, you need to create a shopping experience that entices your customers and offers a smooth path to purchase (and post-purchase) giving them a strong reason to choose your store over the competition.
And don’t forget yourself in the process, showing how unique and passionate you are can always make a difference regardless how busy anyone is.
If you are not yet selling online, it’s not too late to start or to switch platforms if your current one can’t fulfil the above requirements. Start a free BigCommerce trial.
30 Aug 2022BusinessThe end of the year is a peak season for fashion retailers. To stay ahead of the competition and close the year strongly, here are the five steps you need to address.Work on your store load speed and security so it can scale and stay stable while handling the increased demands. You can […]
30 Aug 2022