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Apple’s online store chief is leaving – Digital Commerce 360

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Apple Inc.’s top executives in charge of its online retail store and information-systems divisions are stepping down, according to people with knowledge of the matter, bringing changes to two key parts of the tech giant’s operations.
Anna Matthiasson, the vice president of online retail, is leaving her position, said the people, who asked not to be identified because the changes aren’t yet public. Meanwhile, chief information officer Mary Demby is retiring after three decades, they said.
The online store became an increasingly vital sales channel for Apple during the COVID-19 pandemic, and the company has spent the last several years unifying its policies and marketing across both its digital and physical storefronts. Apple redesigned its online store in 2021. The division will now be overseen by Karen Rasmussen, who served as a senior director in charge of digital experience and ecommerce before her current role.
Apple is No. 3 in the 2022 Digital Commerce 360 Top 1000.
The departures mean Apple is losing at least three vice presidents — the highest manager level below CEO Tim Cook’s executive team — in recent weeks. Evans Hankey, Apple’s vice president in charge of industrial design, is also leaving the company, Bloomberg News reported earlier this month. Chief privacy officer Jane Horvath has departed Apple in recent weeks as well, taking a position at a law firm.
A spokesman for Cupertino, California-based Apple declined to comment on the latest departures.
Matthiasson was in her role for relatively short time — just about three years. She previously worked as an operations executive at Apple.
The job running Apple’s online store has been a revolving door for several years. The original head of the business, Jennifer Bailey, left that role in 2014 to launch Apple Pay. She now oversees that feature alongside Apple Wallet, the Apple Card and other consumer financial services. Her replacement, Bob Kupbens, left after two years for eBay Inc. His successor lasted a few years and was replaced by Matthiasson.
Etsy Inc., No. 18 in Digital Commerce 360’s ranking of the Top 100 Online Marketplaces, announced the promotion of its engineering leader to chief technology officer last month. Rachana Kumar, currently vice president of engineering, will assume her new role on Jan. 1 when current CTO SPELL OUT Mike Fisher plans to step down.
During her past eight years at Etsy, Kumar helped to grow Etsy’s list of buyers to 88 million from 20 million. She also helped improve app and mobile penetration. She also launched Etsy’s Mexico City office.
Fisher is stepping down from his role to spend more time with his family and focus on other interests, according to an Etsy press release. He will remain with Etsy in an advisory capacity through April 2023.
Interim CEO Sue Gove is solidifying her role at Bed Bath & Beyond Inc. (No. 31 in the Top 1000). Last month, Gove took the role of CEO and president. She has held that role in an interim capacity since June 2022.
Bed Bath & Beyond has suffered plunging sales, leading to former CEO Mark Tritton’s exit in June. The home goods retailer reported three straight quarters of double-digital digital sales declines this year. The company recently launched a new membership program and Gove oversaw a reduction in the company’s own brands.
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