Apple’s online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.
“We’re making updates to the Apple Store,” the store page says, as usual when there is downtime. Apple advises customers to “check back soon.”
It’s unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple’s online store, or another reason.
Apple’s online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we’ll have to wait and see.
Update: Apple has expanded the Apple TV gift card promotion to more countries after briefly taking down the Apple Store.
When will iOS 16 and iPadOS 16 be released? Here’s everything we know.
Apple on July 20 released iOS 15.6 and iPadOS 15.6, bringing improvements to the live sports experience in the TV app and several bug fixes.
Apple Watch SE or Apple Watch 7 – which one to get?
New iPhones are out. Which one should you buy?
Apple is already working on the next-generation versions of iOS 16 and iPadOS 16.
All we know about the next mainstream iPhone models.
Apple’s next high-end iPhone lineup.
The next Apple Watch.
MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms.