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If you didn’t shop on Black Friday, chances are you’re probably going to buy something online on Cyber Monday.
While customers are still choosing to shop online more than in-store, brick-and-mortar stores are starting to make a bit of a comeback.
According to Forbes, in-person retail shopping was up 2.9% from last year, and stand-alone stores like Walmart and Target saw a 4.7% increase from 2021.
Britney Renbarger, owner of Pink Tag Boutique, opened a brick-and-mortar store in the Oxmoor Center in October.
Previously, the shop was run only online.
While Renbarger said online shopping is still where they see the most sales, she’s seen an uptick in in-person shoppers.
“I’ve heard all around that mall traffic is up, and just from being here a short time, I can tell that mall traffic definitely is up. It is slowly catching up to our online sales,” Renbarger said.
According to a poll done by Retail Dive, consumers are heading back to the store for various reasons like concerns over shipping delays, wanting to enjoy the holiday season ambiance in stores, and most just want to try things on before they buy them.
Renbarger said she agrees.
“I think [customers] like to feel and touch items,” Renbarger said. “So, a store offers that, you can’t touch and feel things online.”
She also said customers have told her they enjoy the experience of shopping.
Black Friday alone brought in an estimated $9 billion in revenue across the U.S., while Cyber Monday is expected to rake in $11 billion.
According to the National Retail Federation, an estimated 166.3 million consumers participated in some kind of shopping from Thanksgiving to Cyber Monday. Of the 114.9 million planning to shop, 67% said they were heading into stores.
So, while online sales are still the dominant force, don’t count out the tradition of shopping in stores just yet.
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