To celebrate their Coach (Re)Loved program, the American fashion house opens a new concept store titled Tomorrow’s Vintage in the heart of Shoreditch, London at Spitalfields Market.
In their venture to create a better future for all, Coach brings what they believe are their four pillars – upcrafted, vintage, restored and remade – to life through immersive experiences such as bespoke events and activations like the Coach Craftsmanship Bar, guest speakers that touch on sustainability topics and the chance to shop Coach Re(Loved) bags.
The store will also contain a curated vintage section that stocks upcycled furniture from local designers alongside a display of archive Coach bags from the Bonnie Cashin era such as the Dinky, the Saddle and the Cashin Carry. Other store perks include curated playlists made by London-based record labels, a digital gaming element that grants customers the chance to win a Coach patch or pin and customisation options for new or used bags.
Check out some shots of the new space below.
PHOTO CREDIT: HARRY ADAMS
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