Sarel Erwee of South Africa batting during day four of the Third Test Match against England (Photo by Visionhaus/Getty Images)
Global sports merchandising company Fanatics has signed a wide-ranging deal with the International Cricket Council to manage retail at upcoming events and manufacture officially licensed products.
Fanatics will also operate the official ICC Global online store for all events and manage event retail at this year’s Men’s T20 World Cup in Australia, the 2023 Women’s T20 World Cup in South Africa, and 2023 ICC World Test Championship Final at Lord’s in London.
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