Easy Cash4ads»
SHOPPING in 2022 at some major stores and brands can reportedly be attributed to persuasive advertising methods.
It's no secret that searching for products online has rapidly increased since the start of the COVID-19 pandemic in 2020, per The Washington Post.
In order to drive more traffic and sales to their sites with the uptick in digital shopping, some stores are taking notes from Meta and Google.
It's been common knowledge for some time that the two big tech companies use software to track your activity, although there are some ways to turn that off, per CNET.
Nevertheless, this tracking data often allows for advertisements on your Facebook feed or Google searches that look eerily familiar to what you were looking at a couple of hours or days prior.
Now, surfing through items on Amazon or reading emails from various department stores can allegedly help them push you to get a specific product.
This was also reportedly the year when this type of persuasive advertising occurred most often.
That's because e-commerce platforms like Amazon and stores like Target and Walmart are reportedly paid extra by certain companies to promote their products slightly more than their competitors.
In the past, Amazon claimed that personalized advertisements are designed to help users find the right product.
Despite this seemingly being true, it's more complicated than that, and some experts have noted that things started to change for the company in 2022.
Amazon is allegedly taking up a lot of the advertising industry, meaning that more companies are investing in ads with the e-commerce company specifically.
In fact, according to a research firm called Insider Intelligence, Amazon has taken up about 11 percent of all digital advertisements for the year.
This reportedly took a swipe at Meta and Google's digital marketing money for 2022, with the two companies accounting for less than half of the total spent in the United States for the first time in years.
As Amazon led the way with persuasive ads, Walmart and Target are now allegedly close behind.
Walgreens and Instacart may have even followed suit.
They're reportedly all emphasizing targeted advertisements to influence what their consumers buy, according to advertising experts.
That's because just like Amazon, the stores are making money on both ends from doing so.
They make extra cash from brands who want them to tell you what you should buy, and then they make more from you buying it.
The U.S. Sun has reached out to Amazon, Walmart, and Target for an official comment on the matter.
Given that this 'paid product persuasion' worked so well in 2022, it will likely remain a popular choice in 2023 and beyond.
Not to mention, CommerceIQ, a software company that helps businesses sell on Amazon, told The Washington Post that the financial benefit of persuasive ads is unmatched.
During Black Friday this year, many businesses who bought Amazon ads for their products allegedly made about $5 for every $1 spent on the ad itself.
Consumers do have a small advantage over persuasive advertisements.
If you are looking for something specific, a targeted ad may be a solid recommendation as to what brands might be best for a product.
Taking it into account as a suggestion and a jumping-off point could help consumers find what they're looking for.
However, it still may be unsettling to some that Amazon and stores like Walmart and Target may be offered extra to throw one brand of product at you.
For related content, check out The U.S. Sun's coverage on how you can get refunded for late Christmas gifts through Amazon.
The U.S. Sun also has the story of the huge Walmart update happening on New Year's Day that may change how Americans shop forever.
I make $300k a year from my vending machine side hustle – you can do it too
Huge Walmart update happening TOMORROW that will change the way you shop
Your state quarter could be worth $12,075, the 'overstruck' details
Angry customers slamming Walmart, CVS for 'frustrating' policies
© 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP