MarTech Series – Marketing Technology Insights
Market Force Information announced that they are making their world-class large-scale retail customer experience programs available to businesses through the CX Express Shop: an online store for companies looking to launch a customer experience program.
Market Force Information is leveraging their broad experience, infrastructure, and 400,000+ expert mystery shoppers to offer strategic insights to businesses through the CX Express Shop: a simple online shopping cart process to purchase mystery shopping services.
The CX Express Mystery Shopping program was designed with the knowledge and experience Market Force has developed delivering mystery shopping for some of the world’s largest brands. Market Force’s trained and certified mystery shoppers can shop online or in person across the United States to uncover opportunities across a wide array of digital and real-world customer journeys.
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“We’re proud to introduce an off-the-shelf program that can be optimized for restaurants, retailers, and many other consumer-facing businesses,” says Scott Griffith, Market Force’s Chief Marketing and Strategy Officer.
A CX Express Mystery Shopping subscription can be purchased online at Businesses will be asked to select how often they want a mystery shop, how much they want to reimburse shoppers, what industry they’re in, and the number of locations they want shopped.
After purchase, businesses receive a welcome email with an Excel template to fill out to get their program up and running. Two weeks after Market Force has received the approved forms, clients can expect to receive reports and results from their shopping program.
Mystery shopping provides brands with an objective evaluation of store performance. Mystery shopping reports help businesses gain insights into how to prioritize their resources, drive customer satisfaction, and adjust their services to get the best return on investment.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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