The Rings of Power Is Reportedly 'Too Big to Lose' for Amazon – CBR – Comic Book Resources

Lord of the Rings: The Rings of Power is reportedly “too big” for Amazon to lose as insiders say the company took a big risk greenlighting the series.The Lord of the Rings: The Rings of Power is reportedly too important for Amazon to lose.As reported by The Hollywood Reporter, although Amazon could easily bounce back […]



Lord of the Rings: The Rings of Power is reportedly “too big” for Amazon to lose as insiders say the company took a big risk greenlighting the series.
The Lord of the Rings: The Rings of Power is reportedly too important for Amazon to lose.
As reported by The Hollywood Reporter, although Amazon could easily bounce back if the new Prime Video series failed, industry insiders have claimed its studio would arguably fall due to the massive financial gamble the company had taken on the project. "It's too big to lose," one of them said.
RELATED: The Rings of Power's Galadriel Isn’t a Hero – But She Is a Great Protagonist
A partner of Amazon also highlighted that the show is a significant chance for the company to demonstrate the level of quality entertainment it can bring to the table amidst a plethora of competing streaming services. "The show is exceptionally important to them," the partner said. "It’s a branding opportunity for Amazon to show that they can deliver something with a patina of quality in terms of audience, critical and cultural reception, which they have not yet had. And strategically, in a market where there’s contraction at many of their competitors — Netflix, HBO Max — they think this is ushering in a moment for them to expand. Not just in terms of throwing money at things, but their ability to draw other talent and opportunity."
Amazon Studios CEO Jen Salke shared her outlook on the situation as well, reiterating that Amazon is no stranger to taking leaps of faith. "Obviously, it is incredibly important that this be successful," she said. "But this is a company that takes giant swings all the time, and they’re not afraid of risk."
RELATED: Rings of Power's Season 2 Filming Starts, Shifting from New Zealand to the U.K.
Salke also stated that Amazon knew Rings of Power would be met with skepticism upon its release and predicted much of the criticism shared by fans online before the show even aired. "We all saw it coming, there were no surprises," Salke said. "Having insight into our global audience, we also have insight into the darker sides of how people can manipulate reviews and have other points of view that we wouldn’t support."
Taking place thousands of years before the events of J.R.R. Tolkien's The Hobbit and The Lord of the Rings, The Lord of the Rings: The Rings of Power brings the major moments of Middle-earth's frequently referenced Second Age to life. The first eight episodes of the show aim to cover the creation of the Rings of Power, the Dark Lord Sauron's eventual ascension, the fall of the island kingdom of Númenor, along with the elves and humankind's final alliance.
The Lord of the Rings: The Rings of Power is available on Prime Video, with new episodes released every Friday.
Source: The Hollywood Reporter
CBR Anime News Writer Hansini Wasalamudalige majored in Professional and Creative Writing for her Bachelor of Arts from Deakin University (Australia). She has been a fan of anime and manga for over a decade, with the original Yu-Gi-Oh! being her gateway into both mediums. Her favourite series include Fullmetal Alchemist, Fruits Basket and Black Butler. When Hansini is not obsessing fuelling her otaku tendencies, she loves to write, play video games and hang out with friends.
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