U. S. Consumers Continue to Embrace a Mix of Online and In-Store Grocery Shopping Habits, New Acosta Report Shows – PR Newswire - eComEmpireStore + Brought to You By: Robert Villapane Ramos

U. S. Consumers Continue to Embrace a Mix of Online and In-Store Grocery Shopping Habits, New Acosta Report Shows – PR Newswire

Searching for your content… In-Language News Contact Us 888-776-0942 from 8 AM – 10 PM ET News provided bySep 07, 2022, 13:14 ETShare this articleUnveiled ahead of Groceryshop ’22, consumer study underscores the importance of brand and retailer focus on the omnichannel shopper experienceJACKSONVILLE, Fla., Sept. 7, 2022 /PRNewswire/ — Acosta, a global integrated sales […]



Searching for your content…
In-Language News
Contact Us
888-776-0942
from 8 AM – 10 PM ET
News provided by
Sep 07, 2022, 13:14 ET
Share this article
Unveiled ahead of Groceryshop ’22, consumer study underscores the importance of brand and retailer focus on the omnichannel shopper experience
JACKSONVILLE, Fla., Sept. 7, 2022 /PRNewswire/ — Acosta, a global integrated sales and marketing services leader, today previewed results of its Online Grocery Landscape Report, a new shopper insights study on the attitudes and preferences surrounding online grocery shopping habits. Conducted this summer through Acosta’s proprietary Shopper Community, the research found that nearly 60% of those buying online groceries started in the past two years, and nearly one in five online grocery shoppers intend to do more of their shopping online in the next year.

The new study shows that consumer grocery shopping behavior continues to evolve alongside the ongoing acceleration of digital commerce and innovation in traditional retail. Acosta will share its findings at Groceryshop on Sept. 19-22 in Las Vegas.  
“More than half of American households are buying groceries online at least occasionally, compelling the need for retailers to provide more personalized and enhanced experiences around value, convenience, and food discovery in order to increase their share of omnichannel shoppers,” said John Carroll, Chief Growth Officer at Acosta. “Since most online grocery consumers shop the same retailers online and in-store, the brands and retailers that offer strong online and in-store shopping solutions are best positioned to win by nurturing even deeper consumer loyalty. And as wallets tighten due to inflation and shoppers do more pre-shop planning online, an omnichannel focus becomes even more critical.”
Insights from Acosta’s proprietary Shopper Community illustrate the new normal in the online grocery space along with evolving expectations and opportunities in the omnichannel marketplace.
Acosta conducted the research in June of 2022 through its proprietary Shopper Community with input from more than 750 U.S. online grocery shoppers across a range of age groups, behaviors, and preferences. A summary of the report’s key findings is available on Acosta’s website. An infographic detailing the report findings can be accessed here
Groceryshop 2022 in Las Vegas is focused on the rise of eCommerce and the changing consumer behavior reshaping the industry. With a firm grasp on the consumer mindset from a CPG and retailer perspective, Acosta is a leading provider of market insight on omnichannel and digital commerce solutions.
The Acosta leadership team will be onsite at Groceryshop, Booth 247 in Mandalay Bay, to provide further details about the Online Grocery Landscape Report and the company’s comprehensive omnichannel solutions and technologies that enable clients to succeed in the grocery space. Acosta’s digital commerce solutions include e-commerce insights and analytics, e-account management and retailer.com strategy, demand generation and retail media, full-service Amazon growth, digital shelf monitoring and optimization, and content syndication and management services.
Acosta will be joined by 345, a cloud-based platform changing how retailers and brands manage their businesses, and OeP, an Acosta-owned company with an end-to-end suite of solutions for brands to maximize their business on Amazon. Attendees are invited to book time with Acosta at Groceryshop at this link.
Acosta’s suite of progressive, commerce-centric solutions enables today’s biggest brands, retailers, and foodservice providers to win in the modern marketplace. Since 1927, Acosta has developed trusted relationships and unmatched scale. In a complex and fast-evolving omnichannel world, Acosta’s network of companies allows us to connect with shoppers wherever they are. Through data-backed growth strategies and exceptional customer experiences, we are connecting tomorrow’s commerce today. https://www.acosta.com/
345’s fully integrated platform is changing how retailers and brands manage their business and plan for the future with the smart integration of store planning, merchandising, sales, and marketing. https://www.345.global
With 20+ years of collective experience, OeP helps brands capitalize on Amazon’s growth, using data-driven strategies executed by experts, enabled by technology, and aligned with Amazon’s dynamic platform and KPIs. http://www.oepcompany.com
SOURCE Acosta
More news releases in similar topics
Cision Distribution 888-776-0942
from 8 AM – 9 PM ET

source

storefronts06-20
US