WWEShop.com now ran by new operators…
WWE’s official online merchandise store, WWEShop.com, is now being operated by online retailer Fanatics.
This recent change is apparent on the site itself. Where once a “WWE Shop” logo sat alone in the top left corner, it now has “A Fanatics Experience” written beneath it.
Wrestlenomics’ Brandon Thurston spotted this on Wednesday:-
https://t.co/gp2gUn9ao5 is now operated by Fanatics as of yesterday.
WWE announced its agreement with Fanatics back in March. https://t.co/hf6EPtIPGF pic.twitter.com/lpz2nsNiLP
The news comes following a March release announcing the WWE/Fanatics partnership. Per WWE.com:-
Founded in 2011, Fanatics currently works with such sports leagues as the NBA, NFL, NHL, MLB, Formula 1, and more, operating online merchandise stores for the majority. WWE’s consumer products business was worth around $101 million in 2021 per that year’s financial reports.
WhatCulture's Senior Wrestling Reporter, Presenter and Editor. Formerly Bleacher Report. Follow him on Twitter @andyhmurray.
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